Arab Educational Information Network

The study aimed at revealing the contributions of the "Social Media" in building the culture of sustainable development from the viewpoints of the postgraduate students at Taibah University. And to achieve the study objective, the researcher used the Descriptive Analytical Method, a questionnaire, was designed to measure the contributions of "Social Media" in building a culture of sustainable development in three areas: Health Awareness, Consumption Awareness, and Environment. After the researcher verified the validity of the Study Tools, and its stability, she applied them to the study sample, which is consisting of (150) postgraduate students. Moreover, the researcher used a number of Statistical Methods in generating the study results - including: (Arithmetical Averages, Standard Deviations, And Single Variance Analysis). The results showed that the contributions of social media in building the culture of sustainable development from the viewpoints of the postgraduate students at Taibah University in the field of Health Awareness, Consumption Awareness and Environment Awareness was medium. Additionally, there is no difference in viewpoints of male and female students in respect of the contributions of social media in building the culture of sustainable development generally – as well as in the field of Health Awareness, Consumption Awareness, and Environmental Awareness. Similarly, there was no difference in the viewpoints of students between the students of Faculty of Science, and students of the Faculty of Education in the contributions of social media in building the culture of sustainable development in general, and in the field of Health Awareness, Consumption Awareness and Environmental Awareness. The researcher gives a number of recommendations and proposals; the most important of which are: the need to ensure that the topics of sustainable development (especially in the field of Health Awareness, Consumption Awareness, and Environmental Awareness), published by means of Social Media, are attractive in order to ensure following up, and activation of the role of universities and non-governmental organizations in contribution in the planning, implementation and evaluation of Social Media programs, that aims at sustainable development. (Published abstract)