Arab Educational Information Network

The study aimed to identify the reality of aesthetic values among students of “female” Al-Jouf University by revealing the criteria for those values and the factors affecting them. And the documentary method, and the descriptive survey method was used based on the questionnaire as a tool for study, as it was applied to 170 students from various colleges of the university. And the results showed the progression of material standards for aesthetic values as a reference for aesthetic judgment among for students at Al-Jouf University, namely: (the criterion of the view of others - the standard of fashion - the standard of celebrity imitation "fashions girls" through advertising marketing associated with interactive media - the standard of reciprocity).in exchange for low standards: pride in national identity - the criterion of self-esteem - the standard of public tastes and social responsibility. The advertising marketing factor also advanced on the surrounding environment factors and the educational role of the university, and the study did not show differences in responses with respect to the college variable, but it showed differences about the variables of the number of "fashions girls" accounts and the number of courses variable. (Published abstract)