شبكة المعلومات العربية التربوية

The study aimed at the development of the advertising and publicity Curriculum for technical and commercial high school students the Light of the vocation needs. The researcher designed the required the vocation needs cheek list. Then, he analyzed and evaluated the content of the curricula in the light of the check list items. Then, he designed suggested curriculum in the light of the cheek list. And choice unit that included some vocation needs the sample of the study was 59 second year students from Helwan commercial secondary school. It was divided into (30) control group students and (29) experimental group students. The researcher prepares Achievement test and observation card. Findings revealed the effectiveness. It was recommended that curricula in the commercial secondary school and advertising & publicity Curricula should be related to vocation needs. Different teaching strategies should be used to enhance students learning and participate actively. (Published Abstract)