Arab Educational Information Network

One of the challenges that university libraries face is a new trend, which is marketing for their services, as we find that the role of the university library does not stop at collecting and organizing information containers only, but also has other guiding roles towards the beneficiaries. The importance of the study in clarifying the role of marketing for information services and the benefits that accrue to the library and the beneficiaries after using the marketing plans and its various activities and methods. The method used in this study is the descriptive approach, the method of content analysis and the case study. One of the most important findings of the study is the marketing process is very important process that leads to improving services and achieving beneficiary satisfaction and thus reaching the success of the library. The study showed that the libraries of Sudan University of Science and Technology, despite the many services they provide, but it lacks marketing plans, and one of the most important recommendations is the need to include marketing in the curricula and method of libraries and information departments due to the paramount importance that Marketing gained at the regional and global levels, and held workshops Training for library staff to develop marketing thought and introduce them to the methods of marketing services by planning and promoting them in modern ways in a way that suits the beneficiaries and their desires. (Published abstract)