AU - Eisa, Saber Ahmed Hago AU - Alhaj, Insaf Mohammed AU - Khan, Tahira Yasmin Amir AU - Khan, Tasneem Mukhtar Ahmed AB - Social media plays an important role nowadays in language learning and in communication process. This paper focuses on the role of social media on the university students' academic performance. Dramatic and catastrophic changes took place recently especially in distance learning due to the COVID 19 pandemics, therefore it is definitely useful to investigate the impact of social media on the university students' academic performance. This paper also touches the advantages and the disadvantages of social media in language learning and in communication as well. Social networking applications such as WhatsApp, Facebook, Twitter, YouTube and Wikipedia dominate the ways in which digital technology is now used around the world. (Published abstract) http://search.shamaa.org/abstract_en.gif OP - pp. 77-86 T1 - The linguistics impact of social media on university students' academic performance at Jazan University [Article] UL - http://search.shamaa.org/PDF/Articles/JOAjsp/AjspNo58Y2023/ajsp_2023-n58_077-086_eng.pdf Full text (PDF) 1 http://search.shamaa.org/fulltext.gif