AU - Almarzooqi, Fatima Mohamed Ahmed AU - Abouassar, Reda Mossad AB - This study research introduces an AI-enhanced communication system designed to improve the interactions between teachers and parents at a school in Ras Al Khaimah, UAE. Our objective was to strengthen and personalize communication, thereby enhancing the educational experience. We utilized the Successive Approximation Model (SAM) to develop an application that specifically addresses user needs. Employing a mixed-methods approach, we gathered data through surveys and interviews. The findings demonstrate that the AI system effectively fills critical communication gaps, providing a unified platform that significantly improves the efficacy and quality of parent-teacher relationships. Despite the study coinciding with an examination period which limited some participants' availability we capitalized on this timing to access parents in waiting areas, enriching our data collection. Additionally, we conducted online surveys and remote testing of the prototype, showcasing the system's potential to support continuous educational communication enhancements. (Published abstract) http://search.shamaa.org/abstract_en.gif OP - pp. 39-64 T1 - Strategic leadership and effective management in implementing an AI-enhanced online parent-teacher communication system for a primary school in the UAE [Article] UL - http://search.shamaa.org/PDF/Articles/EGJrciet/JrcietVol10No2Y2024/jrciet_2024-v10-n2_039-064_eng.pdf Full text (PDF) 1 http://search.shamaa.org/fulltext.gif