AU - الدليمي، عبد الرزاق AU - بني حمدان، أحمد AB - This research seeks to study the effect of digital technology on the exchange of roles between the parties to the evolving communication process for media education, where communication has become a complex process, and it is difficult to determine where or with whom the communication begins and where it ends. Although communication forms try to simplify the process by providing a visual representation of the different aspects of communication. Where some models clarify the communication processes in a way that is more detailed than others, but even in the case of the more complex model it is still unable to keep pace with the complexities of the life we live in even moments of direct communication. While acknowledging that the models still serve a valuable purpose for media students, they allow us to see specific concepts and steps in the communication process, define communication, and apply communication concepts. When students become familiar with how communication works. The descriptive approach will be used in this research, and it is expected that it will reach results that demonstrate the importance of some communication models more than others in teaching media college students how to conduct the communication process in light of the prospects for high-quality digital communication technology. (Published Abstract) http://search.shamaa.org/abstract_en.gif OP - ص ص. 61-86 T1 - تكنولوجيا الإتصال الرقمي وتطوير العملية الإتصالية في التعليم [مقال] UL - http://search.shamaa.org/PDF/Articles/EGSjtds/SjtdsVol2No2Y2020/sjtds_2020-v2-n2_061-086.pdf النص الكامل (PDF) 1 http://search.shamaa.org/fulltext.gif