إتجاهات الطلبة نحو انعكاس العناصر الثقافية للمجتمع الجزائري في الإشهار النلفزيوني : دراسة ميدانية على عينة من لبة قسم الإعلام والاتصال بجامعة قاصدي مرباح ورقلة
The study aimed to identify students' trends towards the reflection of the cultural elements of the Algerian society in the television advertising: a field study on a sample of students of the Department of Media and Communication at Qassedi Merbah and Ouargla. A student with an audiovisual specialty Master 2 at Qassedi Merbah and Ouargla 1) What is the students ’trends towards the reflection of the cultural elements of the Algerian society in the television advertising through the Sunrise channel (Al -Shorouk Sabah class)? 2) What are the most prevalent cultural elements in Algerian society (in the city of Ouargla) as a model? 3) Do the TV advertising through the TV channel contribute to a definition of the cultural elements of the Algerian society (the community of the state of Ouargla)? 4) What is the direction of students in the Department of Media and Communication, and Ouargla, towards the reflection of the cultural elements of Algerian society in the TV advertising? The following results were reached: 1) Determine the most prevalent cultural elements in Algerian society (in the city of Ouargla) as a model. 2) TV advertising contributes to a definition of the cultural elements of Algerian society. 3) Students ’tendency to the Department of Media and Communication is the University of Ouargla towards the reflection of the cultural elements of Algerian society in the positive TV advertising. 4) Habits and traditions for university students in an audiovisual department at the University of Qassedi Merbah and Ouargla is a model for the rest of the states in the south, which was expressed by the Sunrise TV channel through the class of Sabah Al -Shorouk. 5) Through Al -Shorouk TV channel and through the class of Sabah Al -Shorouk, it contributes to determining the cultural elements of the hearing visual students at the University of Ouargla. 6) There is a positive trend for hearing visual students at the University of Ouargla towards the cultural elements prevailing in the paper society and tired through the class of Sabah Al -Shorouk. (Author’s abstract)