إستخدامات الشباب الجزائري لقنوات بي إن سبورت والاشباعات المحققة منها : إستخدامات الشباب الجزائري لقنوات بي إن سبورت والاشباعات المحققة منها :


Ar

This study aims to identify the motives of Algerian youth to watch BeIN Sport channels and their viewing habits and patterns, as well as how they interact with it, in addition to the gratifications it achieve for them, and in order to adequately cover the various aspects of our study, and to achieve these objectives, we relied in our study on the survey approach, and we used the questionnaire tool to collect data from the researchers, as it was divided into four axes divided into 20 questions, personal data questions, the form was divided into four axes. The first axis is the habits and patterns of media and communication students at university of Kasdi Merbah Ouargla to BeIN Sport channels, the second axis is how media and communication students interact with BeIN Sport channels, the third axis was about how media and communication students interact with BeIN Sport channels, The fourth axis was devoted to the gratifications achieved by media and communication students at University of Kasdi Merbah Ouargla from watching BeIN Sport channels, where the study was applied at University of Kasdi Merbah Ouargla - on a sample of 50 male and female students who were selected in a purposive manner. The study has produced a series of findings, the most important of which. The media and communication students watch BeIN channels greatly, motivated by entertainment and sports updates, and also revealed that they interact greatly with what these channels broadcast, as well as their interaction methods vary from student to another. The study also proved that BeIN channels achieve for them various needs and gratifications as well as happiness, entertainment and pleasure. (Author’s abstract)