فاعلية بعض استراتيجيات التعلم المستند إلى نتائج بحوث المخ لتنمية المفاهيم والمهارات التسويقية لدى طلاب المدارس الفنية التجارية
This study aimed at identifying the effectiveness of some learning strategies based on the results of brain research in developing the marketing concepts and skills of commercial technical secondary education students. She also selected two units and prepared them according to educational activities based on the results of brain research, then she prepared a marketing concepts test and a performance attitude test. To measure the effectiveness, the study sample was selected and consisted of two groups, one of them was a control group, numbering (30) students, and the other an experimental group, numbering (30) female students of the second year of technical secondary school. The study tools were applied before and after on the study sample, and by analyzing the results statistically, it was found that there are statistically significant differences at the level (0.01) between the average scores of students. The two groups (experimental and control) in the post application of the study tools in favor of the experimental group, and the study recommended a set of recommendations, the most important of which are: It is necessary to pay attention to the use of some learning strategies based on the results of brain research other business courses because of their importance and good results. (Published abstract)