متطلبات تطبيق التسويق الإلكتروني للخدمات البحثية بالجامعات المصرية
The current research aimed to identify the research services in terms of their concept and classification in Egyptian universities, as well as to identify the electronic marketing in terms of its concept and stages of application, its areas and benefits, to arrive at proposed procedures for the application of electronic marketing of research services in Egyptian universities. The current research used the descriptive approach to study the problem, that the electronic marketing of research services helps universities to attract a broad base of beneficiaries as a result of the possibility of instantaneous and permanent access is available to all around the clock throughout the year, is a two-way communication means allowing JA the aids get direct feedback from the beneficiaries. (Published abstract)