تعرض الأطفال للإعلانات التلفزيونية وعلاقته بمستوى الطموح لدى عينة من الأطفال (9- 12) سنة
Problems: Crystallize the problem of the study in the next major question “What is the relationship between children’s” exposure to television ads and the level of ambition? Importance: Derive the importance of studying the relationship between children’s exposure to television ads and their level of ambition and how this exposure affects their future ambitions. Objectives: The study aims mainly to “Identify the relationship between children’s exposure to television ads and the level of ambition among a sample of Egyptian Children at the primary level.” Methodology: This study belongs to descriptive studies, and will depend on the sample survey method media sample survey bashikh analytical and field. Sample: The analytical study in TV ads presented on screen channels a channel Toktok cinma Tuk Tuk cinema, and channel CBC Drama CBC drama, and Opalnsph the sample amounted to 86 advertising, and the sample field study was the researcher withdraw a sample of 400 children divided between girls and boys (200 boys, 200 girls), of government primary school children and private Menofia and aged 9-12 years. Tools: The study used several tools to collect data and they (questionnaire, content analysis of form, scale of ambition for children prepared by the researcher, scale socio1 economic level of the family, personal interview). Results: Participated TV ads (sample study in the use of methods to convince Astmalat emotional and logical at the same time to attract the target audience of all classes and convince products or goods/contained all the features of the advertising function on ambitious differed increase from TV ad to another. CBC Drama channel outperformed on Toktok cinma channel size ads by 53.48%, while the channel overtook Toktok cinma on CBC Drama channel in the space of time occupied by ads on television screens by 59.96%. (Published abstract)