الهوية الافتراضية في ضوء بعض المتغيرات الديموجرافية لدى طلبة الجامعة مستخدمي مواقع التواصل الاجتماعي
The research aims at identifying the level of virtual identity among social media sites university students users in some Egyptian universities, in addition to identify the level of virtual identity according to students, gender (male / female), academic specialization (scientific / literary), and age stage (late adolescence/ adulthood). This research depends on the virtual identity scale (prepared by/ Author), and it is applied to a sample of (482) male and female students in some Egyptian Universities (131 male and 351 female students), including scientific and literary specialization, of whom (278) were from scientific specialization and (204) literary specialization, whose ages ranged between (18-28) years, with an average age (19.76) and standard deviation of (1.52). This research also included the stages of late adolescence and adulthood, with (376) individuals in late adolescence and (106) individuals in the stage of adulthood. The results of the research concluded that social media sites male and female university students users have a low level of virtual identity in its three dimensions (declarative, active, and calculated). The scale proved that female students have a declarative (declared) identity more than males, while there are no statistical significant differences between the average ranks of male and female university students’ scores in the two dimensions (active and calculated). As well as the total scores of the virtual identity scale, according to the student’s gender is variable. There are also statistical significant differences according to the academic specialization between the average scores of social media sites university students users in the virtual identity scale with its three dimensions in favor of the average scores of university students with literary specialization. There are no differences according to the age stage (late adolescence, adulthood) between the average scores of social media sites university students users in the three-dimensional virtual identity scale. (Published abstract)