فاعلية وحدة دراسية مقترحة عبر الدردشة التفاعلية في استيعاب مفاهيم تنمية الوعي تجاه الاستهلاك الأخضر لدى طالبات المرحلة المتوسطة بمدينة الطائف
The study aimed to design a proposed study unit via interactive chat (an educational bot on Telegram) and to explore its effectiveness on understanding the concepts of developing awareness towards green consumption among third-grade intermediate female students at the school in Taif city. The study utilized the experimental approach with a quasi experimental design–a one-group design. To achieve the study’s objectives, a study unit was designed according to the ADDIE model, in addition to developing pre-test and post-test, a teacher's guide, and a student's book. After confirming the validity and reliability of the study tools, they were applied on a sample of 44 female students from the third grade of the Fifty-first intermediate school in Taif city. The study employed a set of statistical methods including (arithmetical means, standard deviations, Pearson's correlation coefficient, Cronbach's alpha coefficient, Spearman- Brown stability coefficient, Point-biserial correlation coefficient, T-test for two correlated samples, and effect size calculator (Cohen's D). The study results showed that there was a statistically significant differences at (α ≤ 0.01) between the mean scores of the pre test and post-test in all concepts of green consumption in favor of the post test measurement. According to the results, the study recommended urging the curriculum developers at the Ministry of Education to "Adopting the concepts of green consumption and the relevant modern technologies required to teach it and making use of the suggested study unit "I am a green consumer" with the curricula for intermediate schools. Also, benefiting from the educational bot on the Telegram application and promoting it through social media. Moreover, preparing teachers’ guides for teaching the concepts of sustainable development to intermediate students that accurately design the lessons of green consumption concepts, creating an appropriate educational environment within schools that allows students to practice green consumption. Providing courses about green consumption to female teachers, and the modern technologies necessary to teach it inside and outside the classroom. (Published abstract)