المؤشرات الديمغرافية والاجتماعية وعلاقتها بثقافة الاستهلاك الترفي : دراسة ميدانية بجامعة الإمام عبد الرحمن بن فيصل بمدينة الدمام
This study aimed to know the demographic and social indicators and their relationship to the culture of luxury consumption, by revealing the motives that drive members of society to adopt this culture, and to identify the manifestations and forms of luxury consumption, as well as knowing the impact of the residential neighborhood on adopting the culture of luxury consumption, and to achieve this goal the researcher used the social survey methodology using the sample method, and the questionnaire tool as a main tool in the data collection process. Where the study applied the stratified sample (professors and employees) of Imam Abdul Rahman bin Faisal University in the city of Dammam, and its size was determined by (300) individuals, who represented the human field for research. This study reached several results, including: It became clear that the biggest influencer of adopting a culture of luxury consumption are friends, followed by parents, and it is also clear that the motives that drive individuals to adopt a culture of luxury consumption lie in excellence in organizing events and invitations, and the desire to feel distinguished hospitality, social standing, and attending relatives' events, It also turns out that the manifestations and forms of luxury consumption in Saudi society are represented in buying clothes for every occasion, buying the latest smart devices as soon as they are available in the market, buying bags and shoes according to the latest fashion, traveling abroad with financial inability, and eating meals. Constantly in international restaurants, and finally it turns out that there is a similarity in the culture of luxury consumption in Saudi society, regardless of their different places of residence. (Published abstract)