توظيف تطبيقات الذكاء الاصطناعي في تطوير التصميم التعليمي للمحتوى الرقمي
This study aims to identify the effectiveness of artificial intelligence (AI) applications in the instructional design of digital content among educational technology specialists. This study attempts to provide new insights into how to transform the ADDIE model and the practice of educational design using artificial intelligence. It proposes a new approach to integrating aI into the educational design process, in addition to presenting various concepts related to AI in instruction design used by educational institutions, while highlighting the most important strategies that must be adopted in order to lead to activating the use of artificial intelligence applications in the educational design of digital content. This study followed the descriptive and analytical approach, with the aim of describing and analyzing previous research, studies, analyzing, deducing the concepts, and foundations that make up the theoretical framework. The study sample consisted of (20) educational technology specialists who were randomly selected from among the educational technology specialists at the Technological Development Center in Qena in the second semester of the 2023-2024 academic year. Their knowledge and extent of familiarity with educational design skills to produce digital content for digital learning objects and their desire to in learning these skills using AI applications. The study found that AI is of great importance in improving the instructional design of digital content, and developing the educational design skills of both the teacher and the educational technology specialist, by developing high-quality curricula and educational materials online, providing many aspects of basic content, and assisting the educational technology specialist. To develop important skills. The researcher recommended the need to use artificial intelligence applications to develop the knowledge and skills of educational technology specialists in technological development centers in the context of digital content production, and to conduct more research on ways to develop instructional design skills. (Published abstract)