آليات مقترحة لتطبيق استراتيجية المحيط الأزرق في تسويق البحوث العلمية بجامعة المنوفية
The research aimed to reveal the intellectual foundations and theoretical frameworks for marketing scientific research, and the strategy of the blue ocean, and identifying the reality of scientific research marketing at Menoufia University, and the degree importance of the dimensions of the blue ocean strategy in the marketing of scientific research, and present proposed mechanisms for the implementation of the Blue Ocean Strategy in the marketing of scientific research at the University of Menoufia. The research relied on the descriptive approach to achieve the goal of the study, where the researcher built a questionnaire consisting of (67) phrases to identify the reality of scientific research marketing at Menoufia University and the extent of importance of the dimensions of the blue ocean strategy in the marketing of scientific research, and this questionnaire was applied to a random sample of faculty members Menoufia University reached (388) faculty members. The research found that the reality of marketing scientific research at the University of Menoufia came with an average calculation (1.78) and a medium approval score close to weak from the point of view of the sample members, as well as the importance of the dimensions of the blue ocean strategy in the marketing of scientific research with an average calculation (2.69) and a great degree of importance from the point of view of the sample members. The research recommends the importance of adopting the blue ocean strategy with its dimensions (increase - innovation - reduction - exclusion) as a contemporary strategy that can be applied to commercialize scientific research to increase its competitiveness. The research ended with presenting Proposed mechanisms for the implementation of the Blue Ocean Strategy in the marketing of scientific research at the University of Menoufia. (Published abstract)