أثر استخدام استراتيجية خرائط التفكير في تدريس مادة التسويق على تنمية مفاهيم التسويق الإلكتروني لدى طالبات الثانوية التجارية المتقدمة
The aim of this study is to investigate the effectiveness of using the mind maps strategy in teaching Marketing for Developing E- Marketing Concepts and for Advanced Commercial Secondary School Students and to achieve this purpose the researcher used the experimental method with two equal groups design. The experimental group, which studied marketing according to the mind maps strategy, is consisted of 30 secondary second year students of the advanced commercial secondary School, the control group, which studied marketing according to the traditional method, is consisted of 30 secondary second year students of the girts’ advanced commercial secondary School. The empirical process has been conducted by the pre applying of the scientific tools then the lessons have been conducted according to the mind map strategy for the experimental group, then the traditional method has been used with the control group, after that the post applying of the scientific tools have been conducted. The results have been statistically interpreted. The results showed that the experimental group students have more progression than the control group students in doing the e-marketing concepts test. The researcher found out the following result: There is a statistically significant difference at (0.05) between the mean scores of the experimental group students who study the second chapter (the electronic distribution) using the thinking maps strategy, and those of their control peers who study the same chapter using the traditional method in the post assessment of the e-marketing concept test in favor of the experimental group. (Published abstract)