بناء وحدة تعليمية قائمة على التنشئة الإستهلاكية ضمن مادة التربية الاجتماعية والوطنية وقياس فاعليتها في إكساب المفاهيم الإستهلاكية والوعي الإستهلاكي لدى تلاميذ الصف السادس الإبتدائي في مدينة مكة المكرمة
The current study aimed to build an educational unit based on customer education within the national and social education subject, and measure its effectiveness to the acquisition of customer concepts and awareness among sixth elementary grade pupils at Makkah city. The study used the one-group quasiexperimental research methodology. It used two research tools that are the customer concepts cognitive achievement test, and the customer awareness test. The two instruments were checked for validity and reliability. The study sample consisted of (25) students of sixth elementary grade in the second semester 2017/2018. The data were analyzed by descriptive and inferential statistic using SPSS. The findings of the study revealed the existence of statistical significance (α≤0.01) between mean scores of the study group in the pre and post applications of the achievement test to customer concepts and the customer awareness instrument in favor of post application. The findings of the study revealed the high effectiveness of the educational unit to the acquisition of customer concepts and awareness among the study sample, since the impact factors of the independent variables were (0.98, 0.95) respectively, and their Black coefficients were (1.29, 1.27) respectively. The study findings, also, revealed strong statistically significant correlations (0.681) at the level of significance (a≤0.01) between the acquisition of customer concepts and their customer awareness, in addition to a liner predictive correlation (0.180, 2.572) at the level of significance (a≤0.01) between the two independent variables; cognitive achievement and customer awareness in raising each other’s levels. Based on the findings of the study, a set of relevant recommendations were suggested. (Published abstract)