إستراتيجية مقترحة لتطوير إدارات الإعلام الجامعي في الجمهورية اليمنية
This study aimed at initiating a strategy suggested for the development of university media departments in Yemen through examining the situations of these departments at governmental universities and identifying the extent of importance of those departments’ requirements from the experts viewpoints in addition to the extent of availability based on employees’ opinions. The study at hand also investigated whether there are differences of statistical significance at (0.05) in the degree of availability of requirements attributed to (gender, employment level, experience, qualification, specialization, university). To achieve the objectives of this research, the descriptive statistical analysis was adopted with its two types. A survey to review the contemporary experiences practiced by university media and its reality in the republic of Yemen along with the importance of requirements and their availability at public universities from one hand and the developmental to put a strategy to develop those departments. The population of this research is of two categories: academicians experts in (fundamentals of educational management, media, business administration, law, and computer science), while the second category is all the employees in Yemeni universities media departments. The researcher designed two questionnaires; the first questionnaire has (40) items and administered to a group of experts by Delphi method, while the second questionnaire has (30) items and adopted from the first questionnaire and administered to all employees in the media departments in public universities. After collecting and analyzing data using the SPSS, a group of results reached. Top of these results are as follows: 1) the average of experts response to the degree of the importance of requirements for the media departments at Yemeni universities based on the first questionnaire in both rounds A and B (93 %, 90. 61 %) consecutively. That indicated the experts agreed on the importance of the five main domains (legislative and referential requirements, managerial and organizational requirements, financial requirements, technological requirements, and humanitarian requirements). The results show that the fifth domain (human requirements) came in the first rank with average response that reached (95.33%, 94.33) consecutively. This denotes the highest response average of experts at the level of the whole instrument while the first construct (the legislative and referential requirement) scored the fifth and last rank with an average response that reached (88%, 82.5%) in the two rounds consecutively. This reflects the lowest average percentage of expert’s response at the level of the whole instrument. 2) The employees’ viewpoints on the availability degree of university media departments in the republic of Yemen were in the average level with a mean of (1.89) for the constructs of the second questionnaire and (0.78) standard deviation and (63%) availability percentage. The first construct, (administrative and organizational requirements) scored the highest mean (1.98), (0.340) standard deviation and (66%) availability percentage. The third construct related to human requirements got the lowest mean where it reached (1.84) and (0.531) standard deviations and (61%) availability percentage. The results showed that there were no differences of statistical significance in the participants’ estimations on the degree of requirements availability for university media departments in the republic of Yemen attributed to (gender, employment level, experience years, qualification, and specialization) variables. However, there were differences of statistical significance attributed to the variable of university for the favor of old universities. In light of the reviewed literature, the results of the field research related to the importance of the requirements specified by the experts based on Delphi method, and results of the field study related to the availability of those requirements to the participants employees in the media departments at the Yemeni universities, the researcher suggested a strategy for developing media departments in the republic of Yemen. (Author's abstract)