Arab Educational Information Network

This research amid at designing a digital module in the field of business administration and measure its effectiveness on developing strategic planning and administrative creativity skills of the commercial technical school learners. To achieve this goal, a mixed method approach of quasi experimental and developmental research was adopted. The researcher has identified the strategic planning and administrative creativity skills needed for the first year learners in the commercial secondary schools, Three-year system. To measure the impact of the independent variable on the dependent variable, a knowledge test of the strategic planning and administrative creativity was developed along with a performance test supported by an observational scaling rubric checklist. To measure the effectiveness of the suggested digital module, the researcher developed a detailed eContent that contains 11 micro lessons. All of the above was applied on a sample of female learners consisted of 20 learners from the first year of commercial secondary schools as an experimental group. The findings revealed that there is a significant difference between the pre and post application of the knowledge and performance test of strategic planning and administrative creativity. This statistical difference was in favor of the post measurement. The results also showed that 20% of experimental group achieved advanced level of performance, 35% achieved the distinguished level, and the rest of them (45%) achieved the competent level. These results confirm the effectiveness of the suggested digital module in developing the knowledge and skills of strategic planning and administrative creativity among the research sample. Based on these findings, a set of recommendations and suggestions were highlighted to generalize this research results. (Published abstract)