Advanced search
     

الانتباه والاستجابة للإعلانات بالجرائد الورقية والإلكترونية : دراسة مقارنة لآراء طلاب وطالبات جامعة الملك فيصل

[Abstract] 
Type Article
Document no. 123167
Author محمد، أسامة أحمد. كلية إدارة الأعمال، جامعة الملك فيصل، الأحساء، المملكة العربية السعودية
Varying form of title Attention and response to newspapers and e-newspapers advertisements :a comparative study of King Faisal University student's views [Article]
Pages ص ص. 319-349
Host Item Entry المجلة العلمية لجامعة الملك فيصل : العلوم الإنسانية والإدارية. مج. 14، ع. 2، 2013
Electronic Location النص الكامل (PDF)  PDF
Descriptors جامعة الملك فيصل (السعودية)  -  الانتباه  -  الصحف  -  الآراء  -  الطلاب الجامعيون  -  البنات
Language of document Arabic
Country Saudi Arabia
The aim of this study was to investigate the relationship between cognitive style, the three abilities (or kinds of giftedness) driven from the Sternberg's Triarchic Abilities Test (STAT), and Raven's Standard Progressive Matrix (RSPM). The construct validity of the STAT was also examined. The sample comprised 400 16-year-old gifted secondary school students. The students were given the Arabic version of Cognitive Styles Analysis (CSA), STAT and RSPM. The factor analysis showed that the STAT measures the three abilities, which it is supposed to measure. Yet, the factor analysis of the STAT left much of the variance in performance unexplained (54.7%), meaning that the test is not yet perfect. The result showed that the correlations between the two dimensions of cognitive style and analytic, creative, practical abilities as well as the total score of STAT were roughly zero. Moreover, the correlation between RSPM and the style dimensions was also very low. These low coefficients suggest that the styles measured by CSA are originally independent of intelligence as measured by STAT and RSPM. There was also a significant interaction between VI style and the type of ability. The Bimodal were superior in creative and practical ability, while the Verbalizers were superior in analytical ability. Bimodal style is more related to creativity than the other styles are. This result may suggest that the creative persons have a cognitive flexibility to move from one mental process to another. They are neither Verbalizers nor Imagers but rather they can flexibly operate using either style when the situation calls for it. However, this result requires further investigation to clarify this relationship.(Published abstract)

PermaLink  Permalink:

 Reference Management Software:

Refworks Export to Refworks

EndNote Export to EndNote


 Share through social media:




Cite   (APA) Style Always review your references for accuracy and make any necessary corrections before using:
محمد، أسامة أحمد.. (2013). الانتباه والاستجابة للإعلانات بالجرائد الورقية والإلكترونية : دراسة مقارنة لآراء طلاب وطالبات جامعة الملك فيصل. المجلة العلمية لجامعة الملك فيصل : العلوم الإنسانية والإدارية. مج. 14، ع. 2، 2013. ص ص. 319-349 Retrieved from search.shamaa.org