Arab Educational Information Network

This research aims to identify the creative strategies used in advertising marketing campaigns and their relationship to the purchasing behavior of the teenagers, the field study was applied to a sample of 400 teenagers and the analytical study compared between the tv as a traditional advertising medium and YouTube as a modern electronical medium for a period of the time that reached six months for all broadcasted advertising campaigns, the researcher used in the theoretical framework the gorilla marketing theory is the most appropriate theories for this study because it is an innovative advertising strategy in the marketing that works to implement different marketing methods characterized by high quality and at low costs to achieve great results. I also used the aida model. Interest, desire, action, purchase. And among its top results: teenagers prefer watching advertisement at a rate of 89.49% and one of the most important reasons for viewing preference is the innovative astatic form of advertisement at a rate of 32.75%, the results also indicated the concurrence of the teenagers with the imposition of the theory used in the research which is achieving the desired goals of the campaigns such as the profit and the pleasure of watching can be done through mental creativity instead of the spending huge amount of money at a rate of 81.75%, the results also showed that the leadership strategy appeared at a rate of 8.82% in television ads and a rate of 12.50% in electronic advertisements, and the strategy of the mental image of the brand appeared in a percentage of 21.57% in television advertisements and 17.05% in electronic advertisements, and the product positioning strategy appeared by 7.84% in tv ads and by 5.68% in electronic ads, and the general strategy appeared by 35.29% in tv ads and 45.45% in online ads. (Published abstract)