AU - الصباغ، حسن عبد العزيز عبد العزيز AU - حامد، عماد حامد أمين AB - This paper investigates the effectiveness of involving the augmented reality (AR) as an advance technology tool in educational fields to develop creative thinking skills and learning motivation for Common First year students at Umm Al-Qura University. The researchers highlight the major keys on how the AR affects the creative of students and encourage them to improve their learning process and motive them towards this process. For this purpose, the researchers designed AR App. based on the smart phones. The researchers used the quasi- experimental research methodology. The study was conducted on students of common first year in the "Learning skills Course". The researchers used the "Torrance" Test for measurement the creative skills acquisition, the motivation questionnaire was designed by the researchers. The results indicated that the usage of Augmented Reality technology influenced students' acquisition of the creative skills positively. The results indicated that there are significant differences between the mean scores of the control group and the experimental group in the post-Torrance-test and in motivation for learning scale, in favor of the experimental group. The effectiveness of developing creative thinking skills, according to the Blake gain rate, was (1.6). Meanwhile, the effectiveness of developing learning motivation, according to the Blake gain rate, was (1.7). In conclusion, augmented reality technology achieved high efficiency according to the rate of gain for Black in raising the level of students in creative thinking skills and learning motivation. (Published abstract) http://search.shamaa.org/abstract_en.gif OP - ص ص. 137-195 T1 - توظيف تكنولوجيا الواقع المعزز عبر الهواتف الذكية وفاعليته في تنمية مهارات التفكير الإبداعي والدافعية للتعلم لطلاب جامعة أم القرى [مقال] UL - http://search.shamaa.org/PDF/Articles/EGJes/JesVol27No4P3Y2019/jes_2019-v27-n4-p3_137-195.pdf النص الكامل (PDF) 1 http://search.shamaa.org/fulltext.gif