Arab Educational Information Network

This research endeavored to focus on how to activate the marketing of university services in the light of the total quality management in The Egyptian Universities through demonstrating the total quality management features in The Egyptian Universities, recognizing the philosophy of the university services marketing, studying the reality of the university services marketing in The Egyptian Universities, and presenting a suggested prospective to activate the university services marketing in the light of the total quality management in The Egyptian Universities. The research depended on the descriptive approach, interviews and questionnaire which was applied to a sample (110) of the mangers of units\ centers of a specific nature and staff in those units at Benha University. The research introduced a set of results as the university is one of integrated institutions interested in meet the needs of customers in all fields, but it does not seek to renew or upgrade the university services to customers. The university services also are non-accredited on the quality and does not have any brand. The university frequently follows the pricing strategy based on cost to achieve financial profit which it needs to offset the deficit in the country budget and provide necessary financial resources. (Published abstract)