Arab Educational Information Network

This study aims at identifying the appropriate method to evaluate the strategic performance of Qassim University using Balanced Scorecard which will contribute to identifying the methods and development mechanisms of applied strategic performance, in order to achieve university objectives and strategies. To achieve this objective, the researchers prepared a questionnaire that was distributed to academic leaders responsible for the strategic performance amounted to (61) Saudi deans, vice-deans, and heads of departments. Survey descriptive approach was utilized to achieve the desired results. The study found that the degree of implementing the Balanced Scorecard dimensions achieved moderate degree of (2.92), in the financial dimension related to the exploitation of resources, rationalization of spending, and implementation of financial strategy; student satisfaction of academic performance dimension related to admission policy, educational services, and development of students regulations; internal processes dimension related to the participation of university employees in development and modernization, diagnosis of community needs, implementation of strategic plans effectively, and increasing the utilization rates of investment returns; education and development dimension related to the consolidation of technical knowledge culture, activation of students field training program, meeting labor market needs and sustainable development participation. According to the results, the study provided a number of recommendations that contribute to raising the level of university strategic performance according to the four dimensions of the Balanced Scorecard. (Published abstract)